The much awaited film by the stalwart Ekta Kapoor, 'Ek Thi Daayan' is out today. Co-produced by the powerhouse Ekta Kapoor, Shobha Kapoor, Vishal Bhardwaj and Rekha Bhardwaj, this has to be a bang-on film in 2013. The first trailer of the film which was released on cinema screens along with Matru Ki Bijlee Ka Mandola already grabbed many eyeballs.

And now the first look poster of the flick is released. The poster shows the three female leads Kalki Koechin, Huma Qureshi and Konkana Sen in ambiguous expressions while Emraan is centered among the three. Like the genre of the movie, the poster is also thrilling and electrifying.



Ekta, known for her unique style, has opted a solitary method of promotion this time. Balaji Motion Pictures along with Vishal is creating a mega-series titled 'Ek Thi Naayika', which will feature the television industry's top most actresses, coming together for the first time, in a thrilling and spooky series based on the 'daayan' characters in the forthcoming film. To top it all, all of Ekta Kapoor's favourite leading ladies from her top-rated television series will be seen in this new and innovative television property, promising to offer television fans countrywide a huge never-seen-before treat. The big names include Smriti Malhotra Irani, Sakshi Tanwar, Aamna Sharif, Mauli Ganguly, Shweta Tiwari, Kritika Kamra, Pooja Gaur and Ankita Lokhande.

Ek Thi Daayan starring Emraan, Kalki, Huma Quereshi and Konkana Sen is slated to release on April 18, 2013.

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